WNC Catalog 2008-2009: Marketing
Course Descriptions |
MarketingMarketing students learn how to create and sell new products and services in ways that will build a large and loyal group of customers. Courses in Marketing as listed in the 2008-2009 WNC catalog. Back to the Marketing main page. | Courses |
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| MKT |
111 |
Introduction to Merchandising |
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Credits: 3. Prerequisites: MKT 210
Provides the knowledge necessary to buy merchandise profitably, with mastery of the role of the buyer in relation to other store personnel. This course provides skills in planning and figuring markups and expense control. |
| MKT |
125 |
Introduction to Fashion Merchandising |
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Credits: 3. Prerequisites: none
Provides a comprehensive view of the fashion industry. Gives an up-to-date guide to the fundamentals of the merchandising of fashion apparel and accessories. Presents the basic principles of fashions, how fashions begin, move, disseminate and can be predicted. |
| MKT |
127 |
Introduction to Retailing |
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Credits: 3. Prerequisites: none. Recommended: MKT 210
Studies an overview of retail merchandising, including buying, pricing, selling, advertising, sales promotion and display principles. |
| MKT |
210 |
Marketing Principles |
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Credits: 3. Prerequisites: none
Covers the problems of manufacturers, wholesalers, and retailers in the marketing of goods and services. Students will develop a plan applying the marketing principles. MKT 210 is accepted in lieu of MGRS 310 (UNR) or MKT 430 (UNLV) upon validation of content and knowledge by approved College of Business examination, or satisfactory performance ("C" or better) in MGRS 489 (UNR) or MKT 432 (UNLV) during the first year of eligibility to enroll in the appropriate upper division business course at the University of Nevada, Reno or the University of Nevada, Las Vegas. |
| MKT |
250 |
Introduction to International Marketing |
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Credits: 3. Prerequisites: MKT 210
Introduces the various functions of marketing as they are performed in the international environment. Focuses on the problems and decisions facing management in international marketing. Considers the impact of difference in language, aesthetics, religion and business customs on marketing strategies. |
| MKT |
261 |
Introduction to Public Relations |
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Credits: 3. Prerequisites: none
Introduces the techniques of public relations for those holding supervisory or higher positions in management and marketing. Identifies the principles of creating and maintaining good public relations, including employee-employer relations. Customer-employee relations receive emphasis. Focuses on the programming of the total public relations effort and selecting of appropriate strategy, media and persuasive devices to accomplish objectives. |
| MKT |
262 |
Introduction to Advertising |
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Credits: 3. Prerequisites: none. Recommended: MKT 210
Presents methods and techniques in modern advertising, giving information to do the entire advertising job. |
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