Catalog: 2011–2012 Catalog Year

Course Descriptions

Marketing (MKT)

Social Science, Education, Humanities & Public Service Division

MKT 111: Introduction to Merchandising

Units (Credits): 3; Prerequisites: MKT 210

Provides the knowledge necessary to buy merchandise profitably, with mastery of the role of the buyer in relation to other store personnel. This course provides skills in planning and figuring markups and expense control.

MKT 125: Introduction to Fashion Merchandising

Units (Credits): 3; Prerequisites: none

Provides a comprehensive view of the fashion industry. Gives an up-to-date guide to the fundamentals of the merchandising of fashion apparel and accessories. Presents the basic principles of fashions, including how fashions begin, move, disseminate and can be predicted.

MKT 127: Introduction to Retailing

Units (Credits): 3; Prerequisites: none; Recommended: MKT 210

Studies an overview of retail merchandising, including buying, pricing, selling, advertising, sales promotion and display principles.

MKT 210: Marketing Principles

Units (Credits): 3; Prerequisites: none

Covers the problems of manufacturers, wholesalers, and retailers in the marketing of goods and services. Students will develop a plan applying the marketing principles. MKT 210 is accepted in lieu of MGRS 310 (UNR) or MKT 430 (UNLV) upon validation of content and knowledge by approved College of Business examination, or satisfactory performance ("C" or better) in MGRS 489 (UNR) or MKT 432 (UNLV) during the first year of eligibility to enroll in the appropriate upper division business course at the University of Nevada, Reno or the University of Nevada, Las Vegas.

MKT 250: Introduction to International Marketing

Units (Credits): 3; Prerequisites: MKT 210

Introduces the various functions of marketing as they are performed in the international environment. Focuses on the problems and decisions facing management in international marketing. Considers the impact of difference in language, aesthetics, religion and business customs on marketing strategies.

MKT 261: Introduction to Public Relations

Units (Credits): 3; Prerequisites: none

Introduces the techniques of public relations for those holding supervisory or higher positions in management and marketing. Identifies the principles of creating and maintaining good public relations, including employee-employer relations. Customer-employee relations receive emphasis. Focuses on the programming of the total public relations effort and selecting of appropriate strategy, media and persuasive devices to accomplish objectives.

MKT 262: Introduction to Advertising

Units (Credits): 3; Prerequisites: none; Recommended: MKT 210

Presents methods and techniques in modern advertising, giving information to do the entire advertising job.



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