General Information

• Name: Introduction to Merchandising
• Discipline: Marketing (MKT)
• Units (Credits): 3
• Schedule History: See when this course was offered over the last three years.
• Transfer Information: Courses with numbers 100 to 299: This course is designed to apply toward a WNC degree and/or transfer to other schools within the Nevada System of Higher Education, depending on the degree chosen and other courses completed. It may transfer to colleges and universities outside Nevada. For information about how this course can transfer and apply to your program of study, please contact a counselor.
• Academic Division: Social Science, Education, Humanities & Public Service

Prerequisites and Recommended Courses

• Prerequisites: MKT 210

Course Outline

I: Catalog Course Description

Provides the knowledge necessary to buy merchandise profitably, with mastery of the role of the buyer in relation to other store personnel. This course provides skills in planning and figuring markups and expense control.

II: Course Objectives

Provides the knowledge necessary to buy merchandise profitably, with mastery of the role of the buyer in relation to other store personnel. This course provides skills in planning and figuring markups and expense control.

• Review marketing strategies that apply to merchandising.
• Discuss the related problems and opportunities associated with merchandising.
• Review the process of developing merchandising objectives and strategies.
• Review the importance of a unified communication effort with the sales force to allow one marketing mix tool to reinforce the other.
• Describe how a retailer selects proper merchandise sources.
• Describe what is involved in the vendor-buyer negotiations process and what terms of the contract can be negotiated.
• Discuss the various methods of handling merchandise once it is received in the store.
• Explain methods of dollar merchandise planning used to determine the proper inventory stock levels needed.
• Explain the methods of determining cost of goods and merchandising pricing including markups, markdowns, profit and loss, and cost of goods sold.

III: Course Linkage

Linkage of course to educational program mission and at least one educational program outcome.

This class meets a requirement of the following: AAS- Management Emphasis.

MKT 111 (Introduction to Merchandizing) addresses Student Learning Outcomes:

1. know the subject matter appropriate to the emphasis of the degree.

2. have developed managerial and personal skills essential to the current business environment.