Provides a comprehensive view of the fashion industry. Gives an up-to-date guide to the fundamentals of the merchandising of fashion apparel and accessories. Presents the basic principles of fashions, how fashions begin, move, disseminate and can be predicted.

1. Reviews the development of fashion and the fashion industry as a background to understanding today's business.
2. Stresses the importance of market research, fashion analysis, and design resources.
3. Discusses the importance of understanding how garments and accessories are designed to allow merchandisers to make wise buying decisions.
4. Reviews the development, production, and marketing of raw materials, including textiles and trimmings--the supplies needed for fashion manufacturing.
5. Explores the processes involved with producing raw materials, apparel, and accessories and retail stores that sell fashion merchandise to the public.
6. Stresses how computer technology has changed how fashion is produced and distributed.
7. Discusses how consumer demand and acceptance affects fashion marketing and change.
8. Discusses the impact of outsourcing to international fashion centers and traces this fashion manufacturing process from design and merchandising development through production and marketing to retailers.

MKT 125 (Introduction to Fashion Merchandising) addresses Student Learning Outcomes:

1. know the subject matter appropriate to the emphasis of the degree.

2. have developed managerial and personal skills essential to the current business environment.