General Information

• Name: Introduction to Retailing
• Discipline: Marketing (MKT)
• Units (Credits): 3
• Schedule History: See when this course was offered over the last three years.
• Transfer Information: Courses with numbers 100 to 299: This course is designed to apply toward a WNC degree and/or transfer to other schools within the Nevada System of Higher Education, depending on the degree chosen and other courses completed. It may transfer to colleges and universities outside Nevada. For information about how this course can transfer and apply to your program of study, please contact a counselor.
• Academic Division: Social Science, Education, Humanities & Public Service

Prerequisites and Recommended Courses

• Recommended: MKT 210

Course Outline

I: Catalog Course Description

Studies an overview of retail merchandising, including buying, pricing, selling, advertising, sales promotion and display principles.

II: Course Objectives

Studies an overview of retail merchandising, including buying, pricing, selling, advertising, sales promotion, and display principles.

• Review the nature and scope of retailing.
• Explain the importance of planning and effective management in retail organizations.
• Review the effects of the external environment on retailing, including the legal and ethical impacts on the retailer.
• Discuss the importance of evaluating the behavior of competitors and developing effective competitive strategies.
• Examine the retailer's need to analyze and understand the activities of the supply chain.
• Review the impact of pricing policies and strategies on the retail business.
• Focus on the role of advertising, sales promotion, and publicity in the operation of a retail business.
• Discuss the role of proper store layout and design in creating a successful retail store.
• Stress the importance of people resources and effective customer service in the retail industry.

III: Course Linkage

Linkage of course to educational program mission and at least one educational program outcome.

This class meets a requirement of the following: AAS- Management Emphasis, and Retail Management Certificate of Achievement.

MKT 127 (Introduction to Retailing) addresses Student Learning Outcomes:

1. know the subject matter appropriate to the emphasis of the degree.

2. have developed managerial and personal skills essential to the current business environment.