General Information

• Name: Introduction to International Marketing
• Discipline: Marketing (MKT)
• Units (Credits): 3
• Schedule History: See when this course was offered over the last three years.
• Transfer Information: Courses with numbers 100 to 299: This course is designed to apply toward a WNC degree and/or transfer to other schools within the Nevada System of Higher Education, depending on the degree chosen and other courses completed. It may transfer to colleges and universities outside Nevada. For information about how this course can transfer and apply to your program of study, please contact a counselor.
• Academic Division: Social Science, Education, Humanities & Public Service

Prerequisites and Recommended Courses

• Prerequisites: MKT 210

Course Outline

I: Catalog Course Description

Introduces the various functions of marketing as they are performed in the international environment. Focuses on the problems and decisions facing management in international marketing. Considers the impact of difference in language, aesthetics, religion and business customs on marketing strategies.

II: Course Objectives

Introduces the various functions of marketing as they are performed in the international environment. Focuses on the problems and decisions facing management in international marketing. Considers the impact of difference in language, aesthetics, religion, and business customs on marketing strategies.

• Discusses the importance of history, geography, and culture to an international marketer.
• Reviews how and why management styles vary around the world.
• Evaluates political risks of global business and that factors that affect stability.
• Reviews the importance of the political systems to international marketing and its effect on foreign investments.
• Reviews the evolution of economic unions in the international market.
• Discusses the physical and cultural requirements for product adaptation for the international market.
• Reviews logistics and problems of the physical movement of goods across country borders.
• Evaluates strengths and weaknesses of sales promotion and public relations in global marketing.
• Addresses the considerations in designing an international sales force.

III: Course Linkage

Linkage of course to educational program mission and at least one educational program outcome.

MKT 250 (Introduction to International Marketing) addresses Student Learning Outcomes:

1. know the subject matter appropriate to the emphasis of the degree.

2. have developed managerial and personal skills essential to the current business environment.