General Information

• Name: Introduction to Public Relations
• Discipline: Marketing (MKT)
• Units (Credits): 3
• Schedule History: See when this course was offered over the last three years.
• Transfer Information: Courses with numbers 100 to 299: This course is designed to apply toward a WNC degree and/or transfer to other schools within the Nevada System of Higher Education, depending on the degree chosen and other courses completed. It may transfer to colleges and universities outside Nevada. For information about how this course can transfer and apply to your program of study, please contact a counselor.
• Academic Division: Social Science, Education, Humanities & Public Service
• Prerequisites: None

Course Outline

I: Catalog Course Description

Introduces the techniques of public relations for those holding supervisory or higher positions in management and marketing. Identifies the principles of creating and maintaining good public relations, including employee-employer relations. Customer-employee relations receive emphasis. Focuses on the programming of the total public relations effort and selecting of appropriate strategy, media and persuasive devices to accomplish objectives.

II: Course Objectives

Introduces the techniques of public relations for those holding supervisory or higher positions in management and marketing. Identifies the principles of creating and maintaining good public relations, including employee-employer relations. Customer-employee relations receive emphasis. Focuses on the programming of the total public relations effort and selecting of appropriate strategy, media, and persuasive devices to accomplish objectives.

• Reviews the history and definition of public relations.
• Discusses the conceptual framework of ethics and law involved in public relations.
• Recognizes the roles of public relations, publicity, and corporate advertising in marketing and management.
• Teaches the importance of building relationships across national borders.
• Reviews the methods for measuring the effects of public relations and publicity.
• Discusses the public relations role in the communication process with employees, the media, consumers, government, investors, and the international public.
• Reviews the technical skills public relations professional must possess including writing, verbal communications, and crisis management.

III: Course Linkage

Linkage of course to educational program mission and at least one educational program outcome.

MKT 261 (Introduction to Public Relations) addresses Student Learning Outcomes:

1. know the subject matter appropriate to the emphasis of the degree.

2. have developed managerial and personal skills essential to the current business environment.