General Information

• Name: Introduction to Advertising
• Discipline: Marketing (MKT)
• Units (Credits): 3
• Schedule History: See when this course was offered over the last three years.
• Transfer Information: Courses with numbers 100 to 299: This course is designed to apply toward a WNC degree and/or transfer to other schools within the Nevada System of Higher Education, depending on the degree chosen and other courses completed. It may transfer to colleges and universities outside Nevada. For information about how this course can transfer and apply to your program of study, please contact a counselor.
• Academic Division: Social Science, Education, Humanities & Public Service

Prerequisites and Recommended Courses

• Recommended: MKT 210

Course Outline

I: Catalog Course Description

Presents methods and techniques in modern advertising, giving information to do the entire advertising job.

II: Course Objectives

Presents methods and techniques in modern advertising, giving information to do the entire job.

• Set goals and develop ideas for advertising opportunities.
• Determine marketing mix and develop advertising strategy.
• Research information for advertising planning.
• Devise practical marketing, promotion, sales ideas, and methods.
• Produce ads for print, electronic, and digital media.
• Prepare a group project for an advertising plan for a new product plan.

III: Course Linkage

Linkage of course to educational program mission and at least one educational program outcome.

This class meets a requirement of the following: AAS- Management Emphasis.

MKT 262 (Introduction to Advertising) addresses Student Learning Outcomes:
1. know the subject matter appropriate to the emphasis of the degree.
2. have developed managerial and personal skills essential to the current business environment.