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Marketing

Marketers plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifying potential customers. They oversee product development and monitor trends that indicate the need for new products and services. They develop pricing, distribution and promotional strategies with the goal of maximizing a company or organization’s profits or share of the market, while ensuring customers are satisfied.

Marketing is a discipline in the Career and Technical Education division.

Current MKT course offerings:

MKT-111 Introduction to Merchandising
MKT-127 Introduction to Retailing
MKT-210 Marketing Principles
MKT-250 Introduction to International Marketing
MKT-261 Introduction to Public Relations
MKT-262 Introduction to Advertising