August 13, 2013

Agritourism Workshop on Tap

From pumpkin patches to festivals and weddings, agritourism can grow farm revenues and local economies. Northern Nevada offers an abundance of opportunities.

The Western Nevada College Specialty Crop Institute offers a workshop, “Agritourism Opportunities in Northern Nevada,” Tuesday, Aug. 13, 11 a.m. - 4 p.m., at the Jeanne Dini Cultural Center, 120 N. California St., Yerington. Cost is $20 for those registering by August 7, $25 afterward. Lunch is included. Seating is limited, and registration is required.

Featured speakers Jane Eckert and Chuck Nozicka will show how farms across North America are reaping the benefits of agritourism. They will offer insight on how farms and local businesses can collaborate to make Northern Nevada farms a destination.

Jane Eckert is the founder and CEO of Eckert AgriMarketing, a full-service marketing, consulting and website design firm that offers services to both the agriculture and tourism industries. A sixth generation farmer’s daughter, Jane grew up on the family’s agritourism focused apple orchard and then honed her marketing skills for 15 years before returning to the family farm. Eckert’s Country Store and Farm in Missouri now attracts more than 400,000 guests annually and is one of most popular tourist destinations in metropolitan St. Louis.

Chuck Nozicka is a consultant with 28 years experience in recreation, tourism planning and community development. He has managed a wide range of projects for clients across the western United States, including projects in the Mason and Smith Valleys of Nevada.

The WNC Specialty Crop Institute is an innovative program that teaches alternative farming methods for local growers. Funding for this project is provided by the National Fish and Wildlife Foundation.

Information/registration: Ann Louhela -775-423-7565 Ext. 2260 or ann.louhela@wnc.edu

Press Release: July 17, 2013

Links

For additional information, please contact:
WNC Information and Marketing Services
2201 W. College Parkway
Carson City, NV 89703
Phone: 775-445-3234
Fax: 775-445-3198
E-mail: info_desk@wnc.edu


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