MKT-210: Marketing Principles

Professional & Applied Technology > Marketing

General Information

• Name: Marketing Principles
• Division: Professional & Applied Technology
• Discipline: Marketing
• Units (Credits): 3.00

I. Catalog Course Description

Covers the problems of manufacturers, wholesalers, and retailers in the marketing of goods and services. Students will develop a plan applying the marketing principles.

II: Course Objectives

Upon completion of this course, students will develop a plan towards applying the marketing principles of:

• Use strategic planning and the marketing process in understanding specific marketing environments.
• Determine market segmentation for targeting and positioning the product.
• Research information for a new product idea.
• Prepare a group project for cost, pricing, distribution, and promotion of a product.

III: Course Linkage

This class meets a requirement of the following: AAS- Management Emphasis, and Retail Management Certificate of Achievement

MKT 210 (Marketing Principles) addresses the following Student Learning Objectives of ensuring that students will:

• Know the subject matter to a level that is appropriate for the emphasis of their degree.
• Have developed the managerial and personal skills essential for success within the current business environment.

Scheduled MKT-210 classes: