- Name: Introduction to International Marketing
- Division: Professional & Applied Technology
- Discipline: Marketing
- Units (Credits): 3.00
I. Catalog Course Description
Prerequisites: BUS 101 and MKT210 or consent of instructor
Introduces the various functions of marketing as they are performed in the international environment. Focuses on the problems and decisions facing management in international marketing. Considers the impact of difference in language, aesthetics, religion and business customs on marketing strategies.
II: Course Objectives
MKT 250-Introduction to International Marketing:
- Discusses the importance of history, geography, and culture to an international marketer.
- Reviews how and why management styles vary around the world.
- Evaluates political risks of global business and that factors that affect stability.
- Reviews the importance of the political systems to international marketing and its effect on foreign investments.
- Reviews the evolution of economic unions in the international market.
- Discusses the physical and cultural requirements for product adaptation for the international market.
- Reviews logistics and problems of the physical movement of goods across country borders.
- Evaluates strengths and weaknesses of sales promotion and public relations in global marketing.
- Addresses the considerations in designing an international sales force.
III: Course Linkage
MKT 250 promotes the following Student Learning Objectives of ensuring that students:
- Have college-level skills in reading, writing, and oral communication that are at a level appropriate to their degree and/or emphasis.
- Develop solid problem solving, creative reasoning, and critical thinking skills.
- Posses effective and efficient learning skills, including locating and evaluating sources of information.
- Understand the importance of cultural traditions, diversity, and ethics in the modern world.
Scheduled MKT-250 classes:
There are currently no MKT-250 classes scheduled for this term.