- Name: Introduction to Public Relations
- Division: Professional & Applied Technology
- Discipline: Marketing
- Units (Credits): 3.00
I. Catalog Course Description
Prerequisite: BUS 101 and MKT 210 or consent of instructor
Introduces the techniques of public relations for those holding supervisory or higher positions in management and marketing. Identifies the principles of creating and maintaining good public relations, including employee-employer relations. Customer-employee relations receive emphasis. Focuses on the programming of the total public relations effort and selecting of appropriate strategy, media and persuasive devices to accomplish objectives.
II: Course Objectives
- Reviews the history and definition of public relations.
- Discusses the conceptual framework of ethics and law involved in public relations.
- Recognizes the roles of public relations, publicity, and corporate advertising in marketing and management.
- Teaches the importance of building relationships across national borders.
- Reviews the methods for measuring the effects of public relations and publicity.
- Discusses the public relations role in the communication process with employees, the media, consumers, government, investors, and the international public.
- Reviews the technical skills public relations professional must possess including writing, verbal communications, and crisis management.
III: Course Linkage
MKT 261 promotes the following Student Learning Objectives of ensuring that students:
- Have college-level skills in reading, writing, and oral communication that are at a level appropriate to their degree and/or emphasis.
- Develop solid problem solving, creative reasoning, and critical thinking skills.
- Posses effective and efficient learning skills, including locating and evaluating sources of information.
- Understand the importance of cultural traditions, diversity, and ethics in the modern world.
Scheduled MKT-261 classes:
There are currently no MKT-261 classes scheduled for this term.