Farm boxes, also known as CSA or Community Shared Agriculture, were introduced in the 1980s but are challenged today by competition from local delivery services and changing consumer demands.
Western Nevada College Specialty Crop Institute will offer the Farm Box Sales and Marketing Workshop on Saturday, April 6, 10 a.m. to 3 p.m., at WNC Fallon Campus, 160 Campus Way in Fallon. Cost is $20 if registered by March 29 and $25 after this date. Lunch is included in the registration fee. Online registration is available at www.wnc.edu/specialty-crop-institute.
The workshop will explore new models and trends, national survey findings on consumer demands, new technologies for recordkeeping and ideas for marketing and promotion. Attendees will have an opportunity to brainstorm with other producers to develop new ideas.
Featured speaker Michelle Wyler is a program manager for Community Alliance with Family Farmers, based in Davis, Calif. She manages regional food system projects as well as CAFF’s statewide CSA Network. She owns a small farm and has immersed her hands in the soil or been involved in rural foods systems development for the past 20 years.
For information/registration: Ann Louhela — 775-423-7565, ext. 2225 or firstname.lastname@example.org.